Overview
This page covers your club’s fan base: how many fans you have, how happy they are, and which actions you can use to gain new fans.
Fan count and fan happiness are separate. A large fan base increases the potential demand for home matches, while happiness affects how well certain actions work and how the club is perceived.
Fan base: what does the number mean?
Your fan count is the foundation for demand at home matches. More fans generally means higher attendance potential (depending on results, ticket prices, and stadium size).
Right now, the main ways to gain fans are free tickets and the member campaign. More fan events will be added over time.
Actions & limits (quick overview)
The two core fan actions are free tickets (no revenue, but potential new fans) and the member campaign (costs budget, increases fans immediately).
| Action | Limit | Cost | Result |
|---|
| Free tickets (league home match) | Up to 20% of stadium capacity, max. 3 matches per season | No ticket revenue for those tickets | Can add new fans after the match (stronger with happier fans) |
| Member campaign | Once per season | Fixed budget cost (depends on league level & organizer) | Immediately increases your fan count; outcome may vary |
Member campaign
The member campaign lets you gain additional fans once per season in exchange for a fixed cost paid from your club balance.
You choose an organizer. Depending on that choice, cost, expected fan gain, and risk (how much the result can deviate) differ.
How it works
1) Open the fans page (overview tab) and start the campaign.
2) Pick an organizer and confirm.
3) Budget is deducted and your fan count increases immediately. The event is listed in your history with its effect.
Risk: what does it mean?
Risk describes the variability of the outcome. Some organizers are very predictable, others can surprise you positively or negatively.
If you want reliable planning, pick the low-risk option. If you’re willing to gamble, higher risk can pay off.
Why can’t I start it?
• You already used the campaign this season.
• Your balance is too low for the selected option.
Happiness
Fan happiness is a score from 0 to 100. The overview also shows an overall score (average) and a mood label.
“Success” reacts to match results. The other factors are recalculated regularly (for example based on ticket prices, finances, and identification).
Success
Success reflects how fans feel about your recent results.
Wins help, losses hurt. The effect is moderate — consistency matters more than a single match.
Ticket policy
This is about whether your ticket prices are considered “fair”.
In general: prices closer to the upper limits in your league reduce the score, while lower prices improve it.
Maximizing revenue with high prices can work short-term, but it costs happiness.
Finances
Finances measure how stable your club is economically.
Key signals include your weekly balance (net result) and your overall bank balance.
Long-term deficits reduce the score; balanced or positive weeks help.
Identification
Identification increases when players stay longer at your club (more continuity).
Constant squad overhauls tend to reduce it.
Note: using naming rights (selling stadium/stand names) can further reduce identification.
Quick tips
• If ticket policy is low: reduce prices a bit and monitor for a few matchdays.
• If identification is low: keep a core of players instead of rebuilding the entire squad every season.
• If finances are low: check recurring costs and aim for stable weekly income (sponsoring + tickets).
Free tickets
Free tickets let you give away tickets for an upcoming league home match. Those tickets generate no revenue — but can turn into new fans after the match.
Per match, free tickets are limited to 20% of your stadium capacity. Per season, you can use them for a maximum of 3 home matches.
How it works
1) Pick an upcoming league home match.
2) Set the ticket count (up to 20% of capacity).
3) Save. You can edit or delete your plan until kickoff.
Important notes
• Free tickets only work for league home matches.
• Once a match has started, you can’t change free tickets anymore.
• Free tickets reduce paid ticket sales — plan them when demand would be low anyway.
When do I see the effect?
The fan effect is calculated after the match and becomes visible in your history as “effect”.
In general: happier fans improve the conversion from free tickets to new fans.
History
History lists recent fan-related events and their effects.
The effect value is the number of fans gained from that event (if an effect exists).
Which events exist?
• Free tickets: also shows the number of tickets. The effect is only visible after the match is processed.
• Member campaign: shows fan growth right after you start the campaign.
Why is the effect sometimes “—”?
For free tickets, the effect can be empty before kickoff — it’s calculated after the match.
If an action had no (or a very small) effect, the value can be 0.
Tips & FAQ
Common questions and practical tips to grow your fan base efficiently.
Free tickets or member campaign — what’s better?
Free tickets are useful when you’re willing to sacrifice revenue to potentially gain fans (especially when demand would be low anyway).
The member campaign is a direct trade: budget for fans. It’s more immediate but has organizer-dependent risk.
Why can’t I start a member campaign?
Common reasons:
• You already used the campaign this season.
• Your balance is too low for the selected option.
Why is my ticket policy getting worse?
Very high prices are perceived as unfair. If your prices are close to the league maximum, the score drops.
If happiness matters, lower prices gradually and track the trend over multiple weeks.
